What it is
We are here to help with any specific training needs of your business or to ensure that your team is well-equipped with the skills necessary to get the most out of your digital marketing and optimisation efforts. All our specialised training packages can be tailored to your requirements, from short seminars to all-day workshops or even regular mentoring.
What we aim for
Almost every business and marketing team relies on analytics and data, to assess the performance of their marketing activities. Our analytics courses can provide you with a wealth of knowledge including analytics setup, measurement frameworks, data research & analysis.
Delivered by our expert Analytics consultants, we break down the Google Tag Manager tool. This training course will help you understand when and why to use tag management, show how to implement GTM for your site, and take you through step-by-step real examples so you gain valuable hands-on experience.
Customised to your needs, our UX & CRO training courses cover a wealth of topics including: a how-to on user research, usability testing, and heatmap analysis; CRO auditing and creation of testing hypotheses; CRO copywriting techniques; structuring a vigorous A/B testing plan; growth hacking tactics.
Our SEO courses are designed to provide you with a solid understanding of SEO, either for improving your own search presence or for providing effective recommendations to others. You will learn how to build sites that are technically effective, serve authoritative expert content, and attract engagement and backlinks.
Harness the potential and reap the rewards
A true extension to your team and partner to your business
The Optihawk team provides a clear and methodical route through a specialist subject, which we have found incredibly valuable. Their working methods ensure a constant stream of progress and results are measured effectively based on KPI’s specific to our business. Their input has enabled us to focus on areas of user experience which otherwise may have gone untouched and enabled us to make improvements that are backed by quantitative and qualitative data.
Thomas and the Optihawk team have delivered invaluable analysis and recommendations time and time again. If you’re looking for ways to improve your website, these guys will have plenty of data-backed ideas.
When we started to work together to maximise the web and all the UX & CRO aspects there was a lot of work ahead. But thanks to their attention to detail, thorough analysis, and ahead planning, Optihawk has allowed us to be always on top of the projects. The effort in monitoring the work done over the time also has provided not simply a company doing its business as request, but rather a partner that shares the same goals of our business. It is not just another agency out there…
The Optihawk team are working methodically and consistently. Their specialised knowledge has helped us to achieve really significant results in the short term. It is also noteworthy for us that there is constant updating and guidance for ongoing optimisation and improvements.
