What it is
Compiling a robust digital marketing strategy is one of the most important but also one of the most complex tasks for a marketing team. Our specialists work with marketers, HDs, and MDs to help them shape a vigorous strategy for their business. Our combined forces will evaluate your digital channels and provide strategic guidance to help your business thrive online.
What we aim for
We will review diligently how your website and online channels contribute to your business, how to build on existing successes, and how to improve underperforming areas.
Increase your performance by building and implementing an effective digital marketing strategy and project roadmap. The ongoing growth and success of your business is always our key aim.
Get a clear picture of what success looks like for your business. Identify what you should be tracking and measuring for the evaluation of your digital performance and ROI.
Establish the optimal digital channel mix that will drive high-return and cost-efficient results to your business, aligned with your objectives and KPIs. Define the optimal budget for paid, earned, and owned media and map the different channels across the customer journey.
Chart your marketplace to discover where opportunities lie. By reviewing your direct & hidden competitors and your wider market share, we can offer a real insight into your marketing strategies.
Through custom market research, we can discover ways to improve your current business operations or expand on existing offerings.
We help you analyse your target audiences, their needs and behaviours across the digital ecosystem. And via segmentation and targeting methods, you can maximise the success of your online campaigns.
Increase your sales, reduce expenses, and boost customer service and loyalty by leveraging live chat and chatbot technology on-site. We can help you implement industry-leading solutions and integrate them effectively into your business operations.
Harness the potential and reap the rewards
A true extension to your team and partner to your business
The Optihawk team provides a clear and methodical route through a specialist subject, which we have found incredibly valuable. Their working methods ensure a constant stream of progress and results are measured effectively based on KPI’s specific to our business. Their input has enabled us to focus on areas of user experience which otherwise may have gone untouched and enabled us to make improvements that are backed by quantitative and qualitative data.
Thomas and the Optihawk team have delivered invaluable analysis and recommendations time and time again. If you’re looking for ways to improve your website, these guys will have plenty of data-backed ideas.
When we started to work together to maximise the web and all the UX & CRO aspects there was a lot of work ahead. But thanks to their attention to detail, thorough analysis, and ahead planning, Optihawk has allowed us to be always on top of the projects. The effort in monitoring the work done over the time also has provided not simply a company doing its business as request, but rather a partner that shares the same goals of our business. It is not just another agency out there…
The Optihawk team are working methodically and consistently. Their specialised knowledge has helped us to achieve really significant results in the short term. It is also noteworthy for us that there is constant updating and guidance for ongoing optimisation and improvements.
