WE ARE DEDICATED TO YOUR GROWTH COMMITTED TO YOUR SUCCESS OPTIHAWK

We are a specialised, agile, problem-solving digital agency that delivers real results and strong ROI. The growth of your business is our key motivator.

WHAT MAKES US DIFFERENT

What makes us unique and separates us from competition

We are a pure UX, CRO, and digital growth agency – and our promise and commitment are to deliver on that!
Our robust data-driven formula and optimisation process allows us to operate based on hard data rather than assumptions.
We work hard to identify and drive business-changing results for our clients, delivering unrivaled insights and world-class digital experiences. We always strive to be successful through the success of our clients.
Having a performance-led mindset, we work side-by-side with our clients to provide them with genuine value and achieve truly impressive results.
When you work with us, you’re working with an company you can truly trust. We build honest and long-term relationships with our clients, and our professional integrity and true passion in what we do define us.
We deliver tangible value and results that really matter, reporting our project activities and performance in a format that’s easy to follow so you can see exactly how well your business is doing.
As well as delivering high-quality and high-performing work, we’re also committed to educating our clients so that they understand exactly what we are doing, how we are doing it and most importantly why we are doing it. We want you to think of us as an extension of your in-house marketing team.

WHAT WE STAND FOR

We pride ourselves on how we approach our work and this is directly reflected in our core values

Champion accountability
Earning trust is in our core beliefs. For us it’s of key importance to be trusted in both a personal and professional sense. That is why we honour our promises, treating every client’s website as if it is our own.
Embrace holistic thinking
Every client is different, and an open perspective and creativity are essential if you are to find what works for each one. Thus, we continually look for new ways to enhance our work. Added-value experimentation is what we do best.
Have intellectual curiosity & a growth mindset
Ou team shares a core belief in the benefits of intellectual curiosity and of constant improvement, and that belief is a compass that guides us every day.
Be True Professionals
We’ve set our standards very high and we demand nothing but the best from ourselves. A tight-knit team with strong values and a high work ethic, we go the extra mile to get you results and make your business more profitable. We get real results by doing things the right way. That means putting quality first, being accountable for our actions, communicating openly, meeting and exceeding our clients’ needs and expectations.
Be Efficient
We work hard and with true passion over every single detail to keep our clients happy and deliver the best service for their budget. With a genuine hands-on approach, we dedicate 100% of our abilities to generate excellent results, help our clients reach the top, and beat their competitors.
Promote integrity & transparency
We believe in transparency and servitude. Rather than pursuing the bottom line in a race to turn a profit, we focus on supporting client needs to the best of our abilities, communicating with the utmost clarity and honesty, and only pursuing a project when we’re confident we can succeed on behalf of our client.

OUR EXPERT TEAM

A ‘look and feel’ of the people at your service

Natasa Adamou

User Experience & Conversion Optimisation Consultant

Natassa is a digital marketing specialist with over 8 years experience. She has expertise in developing online marketing and social media strategies, planning and monitoring online campaigns, analysing website traffic, rankings and conversions, driving business growth and maximising profit.
She has graduated from the Management and Business Administration department of University of Macedonia of Thessaloniki. She has MSc degrees in Informatics and Management and in Accounting and Auditing.
In her free time, she enjoys traveling, drawing, reading, and photography.

Justin Coulston

Software Engineer & CRO Consultant

Justin is a Software Engineer & CRO consultant and heads up the development side of things including building A/B tests.
He has experience as a tech lead, product full-stack software engineer, and UX consultant – spanning a wide range of different clients and sectors including e-commerce, oil and gas, and finance. He looks after all technical aspects of the optimisation lifecycle, from performance to feature builds and web standards. He also helps guide the A/B testing roadmap per each client project.
He enjoys hiking, stargazing, and is a keen footballer and tennis player.

Laurence Eastment

Lead UX, CRO & Innovation Consultant

Laurence is a results-focused UX & CRO professional with skills and experience in research, design, and strategy. Before making the switch to full-time consulting he was Head of UX & CRO at a leading digital agency in the UK.
Experienced in the delivery of UX, CRO, and Digital Innovation projects, he has worked with a wide range of clients including the NHS, ATS Euromaster, Ideal Standard, Prodrive, and Volkswagen Financial Services.
With a Masters Degree in Entrepreneurship, he works closely with clients to deliver UX, CRO, and Innovation projects as part of their wider business and product strategy.
Laurence is a user-centred design evangelist and is a Visiting Lecturer in Design Thinking at Falmouth University in his native Cornwall.

Alexandra Konstantinoudi

UX & UI Designer

Alex has over 10 years of experience as a professional web/graphic designer and photographer. As a perfectionist, she strives to constantly improve and learn new skills. Web Design, UX & UI Design, Growth Marketing, Video Editing, High-End Retouching, as long as it is creatively challenging, she’s in. In 2018 she also founded her own creative media business.
On her wall, there is a fancy frame containing a BA degree in Commercial and Creative Photography and Graphic Design from the University of Central Lancashire.
When she’s not working you can find her walking for hours while listening to self-improvement audiobooks, skateboarding, gaming or taking photos of her watches! Her secret desire though is to become a rockstar!

Emmanuel Kontovas

Content Strategist & UX Writer

Emmanuel has graduated from the English Language and Literature department of the Aristotle University of Thessaloniki. He also holds an MBA in International Business from the University of East London and a Certificate as a Life Coach as well as Mindfulness Instructor.
He has taught English to different age groups as well as communication skills to Business Executives. He has also collaborated with different publishing houses and has delivered numerous teaching methodology and life skills talks in both international and local conferences.
In his free time, he likes to explore the world of technology, business leadership, and innovation and shares his views on his blog.

Thomas Koutroukis

Founder & Director of Optimisation

Thomas is a digital marketing specialist with 12+ years experience in the creation and delivery of highly successful online marketing and optimisation projects. Expert in developing digital strategies that drive business growth & maximise profit, he possesses a deep insight of CRO, UX, SEM, and digital strategy.
His professional experience involved the planning, execution, and coordination of UX, CRO, and SEM projects for multinational, EMEA, & UK clients including JP Morgan, Ideal Standard, Technogym, Emirates, Principality Building Society, Argos, CrossCountry Trains, DEVK.
He holds a BSc in Business Administration and a Cert in Theology.
In his spare time, he delves into theology & philosophy studies, and is involved in volunteering; in parallel, he has a strong passion for antiques, books, and Legos.

Yannis Papastamatis

Digital Analytics Consultant

Yannis is an experienced digital analytics consultant.
From a young age, he felt passionate about data and so he’s become an expert in analysing them.
Yannis has worked with a number of high-caliber companies and agencies in the UK, Germany, and the USA.
He provides our clients with end to end strategic analytics advice and his key expertise is in Google Analytics and Google Tag Manager.
He spends his off-hours reading, exercising, gaining knowledge in about everything, and travelling around the world.

Vaso Traiko

UX & CRO Consultant

Vaso is a UX & CRO consultant with expertise in the A/B testing cycle, including personalisation. Her focus is on providing an enhanced user experience as well as increasing overall revenue based on concepts derived from data. Her experience entails carrying out all stages of the iterative process, from ideation and wireframes to testing concepts and evaluating their results.
She holds a Master’s Degree from UCL, Institute of Education. However, her keen interest and passion for UX research have led her to transfer from a primary school teacher into a well-rounded UX & CRO specialist.
Learning about other cultures, traveling, and hiking are among the main interests during her free time.

What our customers say about us

The Optihawk team provides a clear and methodical route through a specialist subject, which we have found incredibly valuable. Their working methods ensure a constant stream of progress and results are measured effectively based on KPI’s specific to our business. Their input has enabled us to focus on areas of user experience which otherwise may have gone untouched and enabled us to make improvements that are backed by quantitative and qualitative data.

Adrian SaunderseCommerce Director - CMOStores.com

Thomas and the Optihawk team have delivered invaluable analysis and recommendations time and time again. If you’re looking for ways to improve your website, these guys will have plenty of data-backed ideas.

Daniel ReevesDigital Acquisition Manager - ATS Euromaster

When we started to work together to maximise the web and all the UX & CRO aspects there was a lot of work ahead. But thanks to their attention to detail, thorough analysis, and ahead planning, Optihawk has allowed us to be always on top of the projects. The effort in monitoring the work done over the time also has provided not simply a company doing its business as request, but rather a partner that shares the same goals of our business. It is not just another agency out there…

Fabrizio PennacchioliHead of IT - Tuscany Now & More

The Optihawk team are working methodically and consistently. Their specialised knowledge has helped us to achieve really significant results in the short term. It is also noteworthy for us that there is constant updating and guidance for ongoing optimisation and improvements.