What it is
Analytics and data are vital for the online success of a business. We can help you determine your website’s objectives, define your success metrics, and set a quant benchmark for improving your performance. By recognising what is important for your customers and your business, we can ensure you are fully leveraging your web traffic – and most importantly that this traffic translates into sales and profits.
What we aim for
We support creating data ‘action plans’ which can inform what your business needs to track on-site. In parallel, we can set up all tailored tracking solutions for your site, and build custom analytics reports and dashboards.
Grow your business by leveraging web analytics to understand and optimise your site. From implementation to customisation to insight, we have the right expertise to support you end-to-end.
Get tangible value by harnessing your business data on a deeper level, creating a streamlined source of data input for your key business metrics.
Empower your business by getting insight on concepts such as customer segmentation, forecasting, and churn analysis.
Our attribution modelling formula can give you a clear picture of which marketing channels and activities are contributing most to your business goals, and how to optimise further your digital investments.
Equipped with an arsenal of specialised tools and solutions, we can help you unearth a wealth of user insights to shape your digital strategies and supercharge your campaigns with data intelligence.
Deploy real-time reporting solutions, fully tailored to your business. From the C-Suite to your sales & marketing teams, track the data that truly matter whenever you need them.
We can show you the way to extract actionable insights from your data by applying predictive modelling, machine learning, and advanced statistical analysis.
Harness the potential and reap the rewards
Our expert team and dedicated analytics services aim:
A true extension to your team
Our method promises a robust and fully-defined approach to web analytics:
The Optihawk team provides a clear and methodical route through a specialist subject, which we have found incredibly valuable. Their working methods ensure a constant stream of progress and results are measured effectively based on KPI’s specific to our business. Their input has enabled us to focus on areas of user experience which otherwise may have gone untouched and enabled us to make improvements that are backed by quantitative and qualitative data.
Thomas and the Optihawk team have delivered invaluable analysis and recommendations time and time again. If you’re looking for ways to improve your website, these guys will have plenty of data-backed ideas.
When we started to work together to maximise the web and all the UX & CRO aspects there was a lot of work ahead. But thanks to their attention to detail, thorough analysis, and ahead planning, Optihawk has allowed us to be always on top of the projects. The effort in monitoring the work done over the time also has provided not simply a company doing its business as request, but rather a partner that shares the same goals of our business. It is not just another agency out there…
The Optihawk team are working methodically and consistently. Their specialised knowledge has helped us to achieve really significant results in the short term. It is also noteworthy for us that there is constant updating and guidance for ongoing optimisation and improvements.
