What it is
We help our clients generate more revenue and profit by optimising their digital properties, serving a richer and more rewarding experience for their customers. Our expert team has a wealth of experience in UX research & analysis as well as UX/UI design, putting user behaviour and customer psychology at the heart of our methodology. A bespoke, user-centered framework underpins all our clients’ projects, having a key goal to deliver extraordinary user experience via a data-driven, collaborative, and in-depth approach.
What we aim for
A fundamental audit of your site that will unveil the ‘quick wins’ to leverage as well as the ‘friction points’ to rectify, so to lift your baseline UX and conversion performance.
Delivering the best site experience presupposes an understanding of your customers’ intentions and needs. User session analysis, on-page surveys, paired with robust quant data, allow us to identify audience behaviour and mark areas that need attention and action.
Ensuring your users are always at the forefront of our UX and design decisions is pivotal. Our testing process encompasses usability testing (both moderated and unmoderated), dynamic surveys, and questionnaires to validate our tactics.
Realise the main objectives of your traffic by employing ‘personas’, discovering customer patterns and trends that can give your users a flawless on-site experience.
We develop wireframes, high-fidelity visual designs, interactive prototypes, and end-to-end design concepts. Maximising the digital engagement, commercial returns, and profits of your site is our sole goal.
A solid site architecture will ensure your users and customers find their way through your site and understand what they should do next. We can make your site structure optimal by breaking through any stumbling blocks, to empower your UX and deliver commercial success as a result.
Harness the potential and reap the rewards
Our expert team and our dedicated UX services aim to:
A true extension to your team and partner to your business
The Optihawk team provides a clear and methodical route through a specialist subject, which we have found incredibly valuable. Their working methods ensure a constant stream of progress and results are measured effectively based on KPI’s specific to our business. Their input has enabled us to focus on areas of user experience which otherwise may have gone untouched and enabled us to make improvements that are backed by quantitative and qualitative data.
Thomas and the Optihawk team have delivered invaluable analysis and recommendations time and time again. If you’re looking for ways to improve your website, these guys will have plenty of data-backed ideas.
When we started to work together to maximise the web and all the UX & CRO aspects there was a lot of work ahead. But thanks to their attention to detail, thorough analysis, and ahead planning, Optihawk has allowed us to be always on top of the projects. The effort in monitoring the work done over the time also has provided not simply a company doing its business as request, but rather a partner that shares the same goals of our business. It is not just another agency out there…
The Optihawk team are working methodically and consistently. Their specialised knowledge has helped us to achieve really significant results in the short term. It is also noteworthy for us that there is constant updating and guidance for ongoing optimisation and improvements.
